A strong brand isn't just about having a nice logo.
It's about knowing who you are, what you stand for and how you want to be remembered, then creating a visual identity that communicates all of that before someone has even read a word.
That's where we start.
Together, we'll uncover what makes your business different, define the direction for your brand and turn that into a visual identity that feels considered, confident and completely aligned with where you're going.
More than just a logo...
Your brand... ICONIC.
Strategy first. Design second. Everything intentional.
Before I start designing, we'll get underneath the surface of your business.
You'll complete a brand discovery questionnaire and we'll have a strategy call where we can talk through your business, audience, personality, goals and the direction you want to take.
I'll then turn everything we've discussed into your Brand Strategy Proposal, including your creative direction and moodboard.
This gives us a clear foundation for the creative work, so we're not choosing colours and fonts just because they look nice. Every decision has a reason behind it.
step 1: discovery & strategy
What's included?
Brand Strategy Call
Target Audience
Brand Personality
Brand Values
Tone of Voice
Creative Direction
Moodboard
Colour Direction
Typography Direction
Once the strategy is locked in, we move to step 2...
Brand Discovery Questionnaire
Brand Purpose
Custom Brand Strategy Proposal (contains the below)
step 2: Brand Identity
What's included?
Primary Logo
Secondary Logo
Brand Marks / Icon Suite
Brand Pattern
Brand Icons / Illustrations
Colour Palette
Typography Suite
Brand Guidelines Cheat Sheet
Full Brand Guidelines
Your brand identity
With the strategy as our foundation, I'll create a complete visual identity that gives your business a recognisable and consistent presence.
And because your brand shouldn't live in a folder and never be seen again, I'll make sure you know exactly how to use it.
You'll receive both a Brand Guidelines Cheat Sheet for everyday reference and Full Brand Guidelines covering your visual identity and how everything works together.
Over to you...
But you're not on your own...
Once we've created your identity, You'll receive your final logo files in print and digital formats, along with an organised brand asset folder so everything is easy to find.
I'll also record a personalised Brand Walkthrough Video, taking you through your new brand and showing you how everything fits together.
But chances are, you will still have questions along the way. Which is why Brand Confidence includes 2 weeks of post-launch support.
Whether you're wondering which logo to use, how something should be applied or just need a second pair of eyes while you're rolling everything out, I'm here to help you settle into your new brand.
step 3: delivery & launch
What's included?
Final Logo Files (Print & Digital)
Organised Brand Asset Folder
Brand Walkthrough Video
2 Weeks Post-Launch Support
What's the investment?
The Brand Confidence experience is £1,800.
Payment plans are available if you’d prefer to spread the investment out. Pay in full and you’ll receive a Half Day
Studio Session worth £300 to put your new brand into action across those extra touchpoints.
How long will it take?
This will take 4–6 weeks, depending on project scope.
You will be kept informed throughout your experience if the timeline needs adjusting or tweaking in any way.
The important bits
Ready to work together?
A complete brand experience for ambitious businesses ready to step into their unforgettable era. Everything you need to launch your brand into the
real world.
Brand Icon
Choose from two strategic website packages, designed to help your business launch, grow and convert with confidence.
Website Design
Flexible design support for businesses that need expert creative help, from launch materials and website updates to social media graphics. Available as a one off session or ongoing support.
Studio Sessions
Other "Done For You" Services
"You made the process exciting, I felt like a kid waiting in anticipation for the goodies to arrive AND I wasn't disappointed!
The difference was the questions you asked beforehand to an idea and brief of Quietly Me.. so once you understood it you were able to design for it.
Yes...your personality is infectious...don't change! You make the client feel like superheroes with your designs.
Love working with you!"
Kathy, Quietly me
Client Reviews
2/5
"Working with Charlotte at Refine Design on my logo was an absolute pleasure. From the very beginning, she took the time to truly understand my vision and the values I wanted my brand to reflect. She provided thoughtful ideas and creative concepts, guiding me through each stage of the process with patience and professionalism.
The final designs exceeded my expectations — she really brought my vision to life in a way that felt unique, polished, and perfectly aligned with my brand. I couldn’t be happier with the result and would highly recommend Charlotte to anyone looking for a talented and dedicated designer."
Tanyel, peridot accounting
Client Reviews
3/5
"Charlotte is incredible. She quickly transformed what was in my head and gave me a professional service while being wonderful to work with.
I now have visuals, a logo and templates that make my podcast so easy to market because she did the groundwork and made the process so simple too. Thanks so much!"
amy, Beyond Enough Podcast
Client Reviews
Emily P.
4/5
"Charlotte at Refine Design has been absolutely amazing to work with! She helped me get my website and social media up and running, and I couldn’t be happier with the results. From the very start, she really understood my brand.
She created a brilliant social media strategy that actually makes sense for my business, and the artwork templates she designed look great & are really easy for me to use.
Her creativity, attention to detail, and friendly, professional approach made the whole process smooth and enjoyable. If you're looking for someone who just gets it when it comes to branding and online presence, I can't recommend Charlotte enough."
greg, catapult accounting
Client Reviews
5/5
Working with Charlotte on my branding was very easy and stress-free. She understood my style and the feeling that I wanted my brand to portray. Nothing was too much for her to do and I felt comfortable expressing any amendments that I wanted to make.
Charlotte takes a lot of pride in her work and it showed in the quality of my final brand package. I am super happy with the results. Charlotte is a very friendly, easy-going, knowledgable and talented graphic designer.
I would 100% recommend her to anyone in need of the services she provides. Thank you again Charlotte, I love my new branding!
BIANCA, BEEZ CAKES
